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Relative Insight is a comparative text analytics software that helps organisations generate actionable insights from text data.
Its platform combines AI-powered natural language processing with advanced comparative linguistics to analyze, quantify and visualize any source of text data. This helps brands, agencies and organizations across multiple sectors derive an enhanced contextual understanding of target audiences, employees, competitors and trends.
The tool’s unique comparative methodology quantifies which topics, words, phrases, grammar and emotions are more prominent in text data sets, helping people to understand - not only what different groups are saying, but why.
